Originally from Ecuador, I’ve been living in Germany since 2021 — a journey that has shaped not only my life but also my creative perspective.
I’m a graphic and multimedia designer based in Lörrach, working independently with clients from different countries and industries. Living abroad has taught me to see things from multiple angles and to approach each project with an open mind and a global understanding.
I speak Spanish, German, and English — some better than others (I’ll let you guess which 😄). This mix of languages and cultures has become one of my greatest strengths, allowing me to connect with people and ideas across borders.
I’m passionate about creating visual experiences that combine design, functionality, and emotion, helping brands communicate clearly and meaningfully.
My career began in Quito, Ecuador, where I studied Graphic and Multimedia Design and worked for several advertising agencies and private companies. Those early years taught me how to turn ideas into visuals that tell real stories.
Between 2013 and 2021, I worked with agencies and brands such as Kingmo Int., Go Galápagos, and TRIVO LATAM, taking on roles that ranged from graphic designer to creative and content director. Each position helped me strengthen both my creative vision and my ability to manage complete design projects — from concept to final delivery.
In 2019, I founded my own studio, Estudio Boom, where I managed creative direction, client communication, and project development for a wide range of businesses. That chapter gave me valuable experience in leadership, entrepreneurship, and brand growth.
Since moving to Germany in 2021, I’ve continued to evolve — expanding my skills, working with diverse teams, and learning from different markets and cultures. This mix has given me a broad, adaptable perspective on design and communication.
And now, in 2025, I’m starting a new chapter: LOI — my personal brand and creative project, where I bring together everything I’ve learned so far. LOI represents my identity as a designer, storyteller, and visual problem-solver, ready to collaborate with clients who value originality, clarity, and emotion.
After more than 10 years in the creative industry, I still approach every project with the same curiosity and excitement that started it all.
Through my personal brand LOI, I work across several areas of design and multimedia, combining creativity and functionality to deliver clear, thoughtful results.
My background has allowed me to develop a broad set of skills that help me understand and manage each stage of the creative process — from concept to final delivery.
Living and working in different countries has shaped the way I understand design and collaboration.
I believe good design starts with listening — understanding a client’s goals, their audience, and the story behind each project.
From there, I focus on designing clear and functional solutions that fit both the message and the medium. Every project is a process of refining ideas until everything feels balanced: the concept, the visuals, and the user experience.
I value communication, organization, and consistency as much as creativity. Working independently has taught me the importance of planning well, keeping things simple, and maintaining an open dialogue throughout the process.
Through LOI, my goal is to create designs that are not just visually appealing but also practical, thoughtful, and aligned with each client’s vision.
Phone
Ph: +49 151 29176198
Email
info@loidin.com
Address
Tumringer Str. 287
79539 – Lörrach, Germany