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Web and Social Media

Web and Social Media

Social Media UI/UX Web and Multimedia Design
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Logo and Brand Manual Design

Logo and Brand Manual Design

Branding Editorial Social Media
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Logo and mobile application

Logo and mobile application

Branding UI/UX
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Logo and Packaging Design

Logo and Packaging Design

Branding Packaging
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Informative brochure

Informative brochure

Branding Editorial
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Mobile App design

Mobile App design

Branding UI/UX
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Mobile Quotation System

Mobile Quotation System

UI/UX Web and Multimedia Design
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Corporate identity and branding design

Corporate identity and branding design

Branding Editorial Packaging
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Staff Uniforms

Staff Uniforms

Branding
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Website design

Website design

UI/UX Web and Multimedia Design
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Logo design and corporate stationery

Logo design and corporate stationery

Branding Editorial
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Stationery and web design

Stationery and web design

Branding Editorial UI/UX Web and Multimedia Design
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Social media design for MCPEC Ecuador

Social media design for MCPEC Ecuador

Social Media
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Advertising campaign and brand launch

Advertising campaign and brand launch

Branding Editorial Social Media
Show project
Advertising campaign and proposal for a new energy drink

Advertising campaign and proposal for a new energy drink

Branding Editorial
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Advertising & print material design

Advertising & print material design

Branding
Show project

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Social Media UI/UX Web and Multimedia Design

Web and Social Media

Cooprogreso is a savings & credit cooperative that needed a renewed digital presence. The project involved designing a new website to facilitate public access…

  • Strategy

    Digital Experience Strategy, Social Media Engagement Strategy, Brand Consistency Strategy.

  • Design

    Website UI/UX Design, Responsive Web Design, Social Media Graphic Design, Interactive Concept Design, Visual Identity Application.

  • Client

    Cooprogreso

  • Adobe Photoshop

    Image editing, photo preparation, and mockups for web/social media.

  • Adobe Illustrator

    Vector icons, graphic elements, and layout components.

  • Figma

    High-fidelity web mockups, prototype flows, and interactive visuals.

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Branding Editorial Social Media

Logo and Brand Manual Design

I designed the logo and brand manual for the re-launch of the well-known brand ‘Ecuatoriana de Aviación’ but now as an airline in Ecuador.…

  • Strategy

    Brand Strategy, Visual Identity Strategy, and Brand Experience Strategy.

  • Design

    Brand Identity Design, Art Direction, Visual Guidelines Design.

  • Client

    Ecuatoriana Airlines

  • Adobe Illustrator

    Logo creation, iconography, and vector elements.

  • Adobe InDesign

    Layout and design of the brand guidelines manual.

  • Adobe Photoshop

    Image editing and retouching for mockups and presentations.

  • Figma

    Interactive digital presentation or prototyping of brand applications in web/app

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Branding UI/UX

Logo and mobile application

esDelii is a home delivery app and also a personal project aimed at meeting the needs of good service at reasonable prices, both for…

  • Strategy

    UX Strategy, Mobile Interaction Design Strategy, and Service Design Strategy.

  • Design

    UI Design, UX Design, Interaction Design, and Mobile App Design.

  • Client

    esDelii

  • Figma

    Interface design, prototyping, and interactive user flows.

  • Adobe Illustrator

    Creation of icons, graphics, and vector elements.

  • Adobe Photoshop

    Image editing and visual asset retouching.

  • Adobe After Effects

    UI micro-interactions and transition animations.

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Branding Packaging

Logo and Packaging Design

The logo was designed for the processed food company Frebe. In addition, designs were made for the labels of their main products which are:…

  • Strategy

    Brand Strategy, UX Strategy

  • Design

    Brand Strategy, Packaging Strategy, UX Strategy

  • Client

    Frebe

  • Tools

    Adobe Illustrator, Adobe Photoshop

  • Technologies

    Packaging Mockups, Brand Guidelines

  • Deliverables

    Logo, Packaging, Visual Identity

  • Industry

    Food & Beverage

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Branding Editorial

Informative brochure

Every year the tourism services company Go Galapagos, launches a brochure with all the necessary information for its partners and clients. On this occasion…

  • Strategy

    Brand Strategy, Editorial Strategy, UX Strategy

  • Design

    Magazine Layout Design, Brochure Design, Visual Editorial Design, Art Direction

  • Client

    Go Galapagos

  • Tools

    Adobe InDesign, Adobe Photoshop, Adobe Illustrator

  • Technologies

    High-resolution print-ready files, Magazine-style layout templates

  • Deliverables

    Informational Brochure (magazine format), Image-led Layouts, Design Guidelines

  • Highlights

    Fresh, modern editorial layout; full-page imagery; aligned with contemporary design trends

  • Industry

    Tourism, Editorial Design

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Branding UI/UX

Mobile App design

Developing the A.M.E educational mobile app involved creating a clean, intuitive interface that transforms municipal learning into an interactive, user-friendly experience. The design focused…

  • Strategy

    UX Strategy, UI Strategy, Educational App Strategy

  • Design

    Mobile UI Design, Interaction Design, Educational UX, Visual Design

  • Client

    A.M.E — Association of Ecuadorian Municipalities

  • Tools

    Adobe XD, Figma, Photoshop, Illustrator

  • Technologies

    Interactive mobile prototypes, Progress tracking modules, Gamified learning flow

  • Deliverables

    UI screens, Interactive workflows, Visual Style Guide

  • Highlights

    Mobile-first ease of use, Modular learning structure, Engaging user experience without monotony

  • Industry

    Education, Government / Public Sector, Mobile App UX

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UI/UX Web and Multimedia Design

Mobile Quotation System

Designing the Go Galapagos Mobile Quotation System involved creating a user-friendly and visually appealing mobile interface that simplifies the process of obtaining travel quotes.…

  • Strategy

    UX Strategy, UI Strategy, Brand Strategy

  • Design

    Mobile UI Design, Interaction Design, Visual Design, Art Direction

  • Client

    Go Galapagos (Tour Operator)

  • Tools

    Adobe XD, Figma, Photoshop, Illustrator

  • Technologies

    Mobile-responsive prototypes, Interactive quote flow wireframes

  • Deliverables

    Mobile UI screens, Interactive quotation workflow, Visual style guide

  • Highlights

    Mobile-first approach, Intuitive interface for all users, Brand-aligned UI elements

  • Industry

    Tourism, Travel Tech

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Branding Editorial Packaging

Corporate identity and branding design

Cevichería 7 Mares is a seafood restaurant located in Ecuador, focused on offering fresh and authentic dishes inspired by traditional coastal flavors. The project…

  • Strategy

    Brand Strategy, Visual Identity Strategy, and Graphic Communication Strategy.

  • Design

    Logo Design, Corporate Identity Design, Typography, and Brand Collateral Design.

  • Client

    Cevichería 7 Mares

  • Adobe Illustrator

    Logo creation, vector graphics, and scalable brand assets.

  • Adobe Photoshop

    Image editing, photomontages, and visual mockups.

  • Adobe InDesign

    Layout design and preparation of printed materials.

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Branding

Staff Uniforms

Designing staff uniforms for “7 Mares” presents an opportunity to merge brand identity with practical functionality. The objective was to create attire that reinforces…

  • Strategy

    Brand Strategy, Apparel Strategy, UX Strategy

  • Design

    Uniform Design, Visual Identity, Art Direction

  • Client

    7 Mares Restaurant

  • Tools

    Adobe Illustrator, Adobe Photoshop

  • Technologies

    Uniform mockups, Brand color system

  • Deliverables

    Staff Uniform Designs (e.g., apron, shirt, hat), Style Guide

  • Highlights

    Harmonized color palette, functional yet branded apparel, enhanced customer-facing image

  • Industry

    Hospitality, Food & Beverage

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UI/UX Web and Multimedia Design

Website design

Go Galapagos is a company offering luxury cruises in the Galápagos Islands. They needed a website that expresses both elegance and modernity, aligning with…

  • Strategy

    Brand, UX Strategy

  • Design

    Web Design Strategy, UX/UI Strategy, Visual Communication Strategy.

  • Client

    Go Galapagos

  • Figma

    Designing high-fidelity mockups, prototyping responsive layouts and transitions.

  • Adobe Photoshop

    Editing images, optimizing visuals for web presentation.

  • Adobe Illustrator

    Creation of vector elements, icons, and graphic resources.

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Branding Editorial

Logo design and corporate stationery

BURÓ is a company for which a clean, professional and coherent visual identity was needed. The project involved creating a distinctive logo and applying…

  • Strategy

    Brand Identity Strategy, Visual Communication Strategy, Corporate Collateral Strategy.

  • Design

    Logo Design, Corporate Identity Design, Stationery Design (business cards, letterhead, envelopes), Print Design.

  • Client

    BURÓ

  • Adobe Photoshop

    Visual mock-ups and refinement of stationery materials.

  • Adobe Illustrator

    Creation of vector logo and brand assets.

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Branding Editorial UI/UX Web and Multimedia Design

Stationery and web design

Éfika Business Consulting wanted a clean, professional and practical visual identity that would reflect their commitment to streamlined solutions for their clients. The project…

  • Strategy

    Brand Visual Strategy, Web UX Strategy, Print & Digital Consistency Strategy.

  • Design

    Website UI/UX Design, Corporate Stationery Design, Social Media Graphic Design, Brand Adaptation.

  • Client

    Éfika Business Consulting

  • Adobe Illustrator

    Creation of vector elements, logos, stationery graphics.

  • Adobe Photoshop

    Image editing, visual refinement for both print and web media.

  • Figma

    High-fidelity website mockups, frame layouts and prototype.

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Social Media

Social media design for MCPEC Ecuador

This project was about designing visuals for the social media presence of the Coordinating Ministry of Production, Employment and Competitiveness (MCPEC) and its main…

  • Strategy

    Public Communication Strategy, Visual Clarity Strategy, Brand Cohesion Strategy.

  • Design

    Social Media Graphic Design, Visual Identity Application, Layout Design for posts (image/text balance), Typography & Iconography.

  • Client

    Coordinating Ministry of Production, Employment & Competitiveness

  • Adobe Illustrator

    Vector icons, graphic elements, layout components.

  • Adobe Photoshop

    Image editing, retouching, color and photo optimization for social media.

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Branding Editorial Social Media

Advertising campaign and brand launch

Jacqueline’s Store is a retail brand that required a strong launch campaign to introduce its presence to the public. The project involved developing a…

  • Strategy

    Brand Positioning Strategy, Visual Communication Strategy, Advertising & Media Strategy.

  • Design

    Creative Concept Design, Graphic Design (print & digital), Layout Design, Visual Identity Application, Advertising Collateral Design.

  • Client

    Jacqueline’s Store

  • Adobe Photoshop

    Photo editing, mockups, visual polishing and compositing.

  • Adobe Illustrator

    Creation of vector graphics, icons, and visual identity elements.

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Branding Editorial

Advertising campaign and proposal for a new energy drink

This project involves creating a bold and energetic advertising campaign for a proposed energy drink. The goal is to develop a brand identity and…

  • Strategy

    Brand Concept Strategy, Visual Communication Strategy, Advertising & Messaging Strategy.

  • Design

    Logo Design, Graphic Design, Campaign Collateral Design (posters, ads, banners), Visual Identity Application, Mockups and Presentation Design.

  • Client

    it’s a proposal

  • Adobe Illustrator

    Creation of logos, vector graphics, and key visual elements.

  • Adobe Photoshop

    Image editing, compositing, mockups, visual refinement.

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Branding

Advertising & print material design

Portobello Restaurant wanted a comprehensive branding refresh for their promotional materials. The project involved creating print items like the menu, posters for offers, furniture…

  • Strategy

    Visual Identity Strategy, Print Communication Strategy, Brand Consistency Strategy.

  • Design

    Graphic Design, Print Design, Layout Design (menus, posters), Brand Collateral Design, Signage & Environmental Graphics.

  • Client

    Portobello Restaurant

  • Adobe Illustrator

    Vector graphics, creating logos or brand elements, precise layout components.

  • Adobe Photoshop

    Photo editing, mockups of print materials (menus, posters), adjusting imagery.

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