Advertising campaign and proposal for a new energy drink

This project involves creating a bold and energetic advertising campaign for a proposed energy drink. The goal is to develop a brand identity and visual concept that captures excitement, energy, and modern appeal—something that stands out in a crowded market. The campaign is conceptual, focusing on how the brand could be positioned and perceived visually to attract a youthful, active audience.

Task

Designing the full campaign from the ground up: brand concept, logo direction, visual style, promotional assets (digital & print), campaign messaging, and mockups of how the energy drink brand might be advertised across different media. Ensuring the visuals strongly convey energy, movement, and impact.

Strategy

Brand Concept Strategy, Visual Communication Strategy, Advertising & Messaging Strategy.
Design

Logo Design, Graphic Design, Campaign Collateral Design (posters, ads, banners), Visual Identity Application, Mockups and Presentation Design.
Client

it’s a proposal
Adobe Illustrator

Creation of logos, vector graphics, and key visual elements.
Adobe Photoshop

Image editing, compositing, mockups, visual refinement.