Advertising campaign and brand launch

Jacqueline’s Store is a retail brand that required a strong launch campaign to introduce its presence to the public. The project involved developing a visual concept that would highlight the style, values, and identity of the brand, generate excitement, and ensure recognizability across various media. The campaign aimed at setting a tone that is both modern and appealing, to attract the target audience and build brand awareness.

Task

Creating a full advertising campaign including visual concept, promotional materials for print and digital use, signage, and possibly social media assets, all aligned with a cohesive brand identity. Ensuring consistency in voice, imagery, colors, typography, and overall messaging for the launch.

Strategy

Brand Positioning Strategy, Visual Communication Strategy, Advertising & Media Strategy.
Design

Creative Concept Design, Graphic Design (print & digital), Layout Design, Visual Identity Application, Advertising Collateral Design.
Client

Jacqueline’s Store
Adobe Photoshop

Photo editing, mockups, visual polishing and compositing.
Adobe Illustrator

Creation of vector graphics, icons, and visual identity elements.