Social media design for MCPEC Ecuador

This project was about designing visuals for the social media presence of the Coordinating Ministry of Production, Employment and Competitiveness (MCPEC) and its main brand “Primero Ecuador.” Being a public entity, the design had to balance clarity and accessibility, speak to diverse audiences, and highlight positive messages about production, employment, and competitiveness in Ecuador.

Task

Creating social media graphics that are visually engaging but simple and clear; adapting the visual style to different target audiences; using positive messaging and appealing imagery; ensuring consistency across posts for different campaigns or themes under the Primero Ecuador umbrella.

Strategy

Public Communication Strategy, Visual Clarity Strategy, Brand Cohesion Strategy.
Design

Social Media Graphic Design, Visual Identity Application, Layout Design for posts (image/text balance), Typography & Iconography.
Client

Coordinating Ministry of Production, Employment & Competitiveness
Adobe Illustrator

Vector icons, graphic elements, layout components.
Adobe Photoshop

Image editing, retouching, color and photo optimization for social media.