Loidin Nazareno
Graphic & Multimedia Designer

Design that helps businesses

be seen and understood

Let’s work together
ABOUT ME

Hi, I’m Loidin

A graphic and multimedia designer with over 10 years of experience helping ideas become clear, professional, and visually strong.

I work mainly with small businesses, entrepreneurs, and local projects — creating design that makes them look trustworthy, modern, and closer to their customers.

My focus is simple:
to turn complex needs into clear and practical creative solutions.

Get to Know Me:

Location

Based in Lörrach, Germany — right at the crossroads between Germany, Switzerland, and France.

Languages

My native language is Spanish, and I also speak English and German.

Favorite Tools

Adobe Creative Suite, Figma, DaVinci — anything that brings ideas to life.

Work Style

Clear communication, sharp visuals, reliable and practical design with a creative edge.

Creative Fuel

Video games spark ideas, music sets the tone, and photography keeps my vision sharp.

Services

I help local businesses and projects communicate better — online and offline.

From first idea to final result, I take care of the creative side so you can focus on your work.

Have a project in mind? Let’s talk.
BRANDING

Brand Strategy & Art Direction

Creating clear and consistent brand images that represent who you are and what you offer.

Print & Digital Advertising

Creative brand exposure on and off-line

Flyers, posters, banners, social media visuals — design that supports your business in the real world and online.

Web Design & UX/UI

UX/UI Design & Website/App Design

Designing modern, easy-to-use websites and digital experiences that help customers find and trust your business.

Multimedia

Video, Presentations, Animations & more

Videos, presentations, and visual content that explain your services in a simple and engaging way.

Strategic Brand & Website Transformation

Strategic Brand & Website Transformation

Branding UI/UX Web and Multimedia Design
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Web and Social Media

Web and Social Media

Social Media UI/UX Web and Multimedia Design
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Logo and Brand Manual Design

Logo and Brand Manual Design

Branding Editorial Social Media
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Logo and mobile application

Logo and mobile application

Branding UI/UX
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Logo and Packaging Design

Logo and Packaging Design

Branding Packaging
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Informative brochure

Informative brochure

Branding Editorial
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Mobile App design

Mobile App design

Branding UI/UX
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Mobile Quotation System

Mobile Quotation System

UI/UX Web and Multimedia Design
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Corporate identity and branding design

Corporate identity and branding design

Branding Editorial Packaging
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Staff Uniforms

Staff Uniforms

Branding
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View full portfolio
Collaboration

Got a project?
Let’s talk.

Get a Quote

Send me a message and I’ll get back to you personally. Let’s discuss your goals and how I can help you achieve them with smart, effective design.

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Branding UI/UX Web and Multimedia Design

Strategic Brand & Website Transformation

A family-run camping site in Lörrach with over 20 years of experience had an existing website that no longer met current technical or structural…

  • Strategy

    Strategic brand evolution and structural website restructuring focused on clarity, user guidance, and booking integration.

  • Design

    Logo refinement, harmonized color system, and consistent visual implementation within the WordPress framework.

  • Client

    Drei-Länder-Camp

  • Impact

    Improved readability and user guidance, a clearer and more consistent brand perception, and a more professional digital presence positively perceived by both client and users.

  • Transformation

    From an outdated and structurally inconsistent digital presence to a cohesive, strategically aligned, and future-ready brand platform.

  • Role

    Concept development, brand evolution, UX structuring, technical customization, and full implementation.

  • Scope

    Brand redesign, website restructuring, content refinement, technical optimization, and multilingual implementation.

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Social Media UI/UX Web and Multimedia Design

Web and Social Media

Cooprogreso is a savings & credit cooperative that needed a renewed digital presence. The project involved designing a new website to facilitate public access…

  • Strategy

    Digital Experience Strategy, Social Media Engagement Strategy, Brand Consistency Strategy.

  • Design

    Website UI/UX Design, Responsive Web Design, Social Media Graphic Design, Interactive Concept Design, Visual Identity Application.

  • Client

    Cooprogreso

  • Adobe Photoshop

    Image editing, photo preparation, and mockups for web/social media.

  • Adobe Illustrator

    Vector icons, graphic elements, and layout components.

  • Figma

    High-fidelity web mockups, prototype flows, and interactive visuals.

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Branding Editorial Social Media

Logo and Brand Manual Design

I designed the logo and brand manual for the re-launch of the well-known brand ‘Ecuatoriana de Aviación’ but now as an airline in Ecuador.…

  • Strategy

    Brand Strategy, Visual Identity Strategy, and Brand Experience Strategy.

  • Design

    Brand Identity Design, Art Direction, Visual Guidelines Design.

  • Client

    Ecuatoriana Airlines

  • Adobe Illustrator

    Logo creation, iconography, and vector elements.

  • Adobe InDesign

    Layout and design of the brand guidelines manual.

  • Adobe Photoshop

    Image editing and retouching for mockups and presentations.

  • Figma

    Interactive digital presentation or prototyping of brand applications in web/app

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Branding UI/UX

Logo and mobile application

esDelii is a home delivery app and also a personal project aimed at meeting the needs of good service at reasonable prices, both for…

  • Strategy

    UX Strategy, Mobile Interaction Design Strategy, and Service Design Strategy.

  • Design

    UI Design, UX Design, Interaction Design, and Mobile App Design.

  • Client

    esDelii

  • Figma

    Interface design, prototyping, and interactive user flows.

  • Adobe Illustrator

    Creation of icons, graphics, and vector elements.

  • Adobe Photoshop

    Image editing and visual asset retouching.

  • Adobe After Effects

    UI micro-interactions and transition animations.

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Branding Packaging

Logo and Packaging Design

The logo was designed for the processed food company Frebe. In addition, designs were made for the labels of their main products which are:…

  • Strategy

    Brand Strategy, UX Strategy

  • Design

    Brand Strategy, Packaging Strategy, UX Strategy

  • Client

    Frebe

  • Tools

    Adobe Illustrator, Adobe Photoshop

  • Technologies

    Packaging Mockups, Brand Guidelines

  • Deliverables

    Logo, Packaging, Visual Identity

  • Industry

    Food & Beverage

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Branding Editorial

Informative brochure

Every year the tourism services company Go Galapagos, launches a brochure with all the necessary information for its partners and clients. On this occasion…

  • Strategy

    Brand Strategy, Editorial Strategy, UX Strategy

  • Design

    Magazine Layout Design, Brochure Design, Visual Editorial Design, Art Direction

  • Client

    Go Galapagos

  • Tools

    Adobe InDesign, Adobe Photoshop, Adobe Illustrator

  • Technologies

    High-resolution print-ready files, Magazine-style layout templates

  • Deliverables

    Informational Brochure (magazine format), Image-led Layouts, Design Guidelines

  • Highlights

    Fresh, modern editorial layout; full-page imagery; aligned with contemporary design trends

  • Industry

    Tourism, Editorial Design

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Branding UI/UX

Mobile App design

Developing the A.M.E educational mobile app involved creating a clean, intuitive interface that transforms municipal learning into an interactive, user-friendly experience. The design focused…

  • Strategy

    UX Strategy, UI Strategy, Educational App Strategy

  • Design

    Mobile UI Design, Interaction Design, Educational UX, Visual Design

  • Client

    A.M.E — Association of Ecuadorian Municipalities

  • Tools

    Adobe XD, Figma, Photoshop, Illustrator

  • Technologies

    Interactive mobile prototypes, Progress tracking modules, Gamified learning flow

  • Deliverables

    UI screens, Interactive workflows, Visual Style Guide

  • Highlights

    Mobile-first ease of use, Modular learning structure, Engaging user experience without monotony

  • Industry

    Education, Government / Public Sector, Mobile App UX

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UI/UX Web and Multimedia Design

Mobile Quotation System

Designing the Go Galapagos Mobile Quotation System involved creating a user-friendly and visually appealing mobile interface that simplifies the process of obtaining travel quotes.…

  • Strategy

    UX Strategy, UI Strategy, Brand Strategy

  • Design

    Mobile UI Design, Interaction Design, Visual Design, Art Direction

  • Client

    Go Galapagos (Tour Operator)

  • Tools

    Adobe XD, Figma, Photoshop, Illustrator

  • Technologies

    Mobile-responsive prototypes, Interactive quote flow wireframes

  • Deliverables

    Mobile UI screens, Interactive quotation workflow, Visual style guide

  • Highlights

    Mobile-first approach, Intuitive interface for all users, Brand-aligned UI elements

  • Industry

    Tourism, Travel Tech

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Branding Editorial Packaging

Corporate identity and branding design

Cevichería 7 Mares is a seafood restaurant located in Ecuador, focused on offering fresh and authentic dishes inspired by traditional coastal flavors. The project…

  • Strategy

    Brand Strategy, Visual Identity Strategy, and Graphic Communication Strategy.

  • Design

    Logo Design, Corporate Identity Design, Typography, and Brand Collateral Design.

  • Client

    Cevichería 7 Mares

  • Adobe Illustrator

    Logo creation, vector graphics, and scalable brand assets.

  • Adobe Photoshop

    Image editing, photomontages, and visual mockups.

  • Adobe InDesign

    Layout design and preparation of printed materials.

View Project
Branding

Staff Uniforms

Designing staff uniforms for “7 Mares” presents an opportunity to merge brand identity with practical functionality. The objective was to create attire that reinforces…

  • Strategy

    Brand Strategy, Apparel Strategy, UX Strategy

  • Design

    Uniform Design, Visual Identity, Art Direction

  • Client

    7 Mares Restaurant

  • Tools

    Adobe Illustrator, Adobe Photoshop

  • Technologies

    Uniform mockups, Brand color system

  • Deliverables

    Staff Uniform Designs (e.g., apron, shirt, hat), Style Guide

  • Highlights

    Harmonized color palette, functional yet branded apparel, enhanced customer-facing image

  • Industry

    Hospitality, Food & Beverage

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