Branding UI/UX Web and Multimedia Design

Strategic Brand & Website Transformation

A family-run camping site in Lörrach with over 20 years of experience had an existing website that no longer met current technical or structural standards. Lack of maintenance, outdated plugins, and unclear information architecture negatively affected both usability and overall brand perception.

The logo also presented legibility issues and inconsistencies in color application. The goal of the project was therefore not only a visual refresh, but a strategic evolution of the entire digital presence — focusing on trust, clarity, and competitiveness within the tourism market.

The result is a modernized brand identity and a structurally optimized website that conveys professionalism while authentically representing the character of the camping site.

Task

Logo redesign and visual brand development, restructuring of the website architecture, rewriting approximately 90% of the content, WordPress template customization (PHP & CSS), data migration and hosting cleanup, performance optimization, multilingual implementation via WPML, and contact form optimization for improved booking system integration.

  • Strategy

    Strategic brand evolution and structural website restructuring focused on clarity, user guidance, and booking integration.

  • Design

    Logo refinement, harmonized color system, and consistent visual implementation within the WordPress framework.

  • Client

    Drei-Länder-Camp

  • Impact

    Improved readability and user guidance, a clearer and more consistent brand perception, and a more professional digital presence positively perceived by both client and users.

  • Transformation

    From an outdated and structurally inconsistent digital presence to a cohesive, strategically aligned, and future-ready brand platform.

  • Role

    Concept development, brand evolution, UX structuring, technical customization, and full implementation.

  • Scope

    Brand redesign, website restructuring, content refinement, technical optimization, and multilingual implementation.

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We’re a team of creatives who are excited about unique ideas and help fin-tech companies to create amazing identity by crafting top-notch UI/UX.
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