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Social Media

Web and Social Media

Web and Social Media

Social Media UI/UX Web and Multimedia Design
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Cooprogreso is a savings & credit cooperative that needed a renewed digital presence. The project involved designing a new website to facilitate public access…

Logo and Brand Manual Design

Logo and Brand Manual Design

Branding Editorial Social Media
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I designed the logo and brand manual for the re-launch of the well-known brand ‘Ecuatoriana de Aviación’ but now as an airline in Ecuador.…

Social media design for MCPEC Ecuador

Social media design for MCPEC Ecuador

Social Media
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This project was about designing visuals for the social media presence of the Coordinating Ministry of Production, Employment and Competitiveness (MCPEC) and its main…

Advertising campaign and brand launch

Advertising campaign and brand launch

Branding Editorial Social Media
Show project

Jacqueline’s Store is a retail brand that required a strong launch campaign to introduce its presence to the public. The project involved developing a…

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Social Media UI/UX Web and Multimedia Design

Web and Social Media

Cooprogreso is a savings & credit cooperative that needed a renewed digital presence. The project involved designing a new website to facilitate public access…

  • Strategy

    Digital Experience Strategy, Social Media Engagement Strategy, Brand Consistency Strategy.

  • Design

    Website UI/UX Design, Responsive Web Design, Social Media Graphic Design, Interactive Concept Design, Visual Identity Application.

  • Client

    Cooprogreso

  • Adobe Photoshop

    Image editing, photo preparation, and mockups for web/social media.

  • Adobe Illustrator

    Vector icons, graphic elements, and layout components.

  • Figma

    High-fidelity web mockups, prototype flows, and interactive visuals.

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Branding Editorial Social Media

Logo and Brand Manual Design

I designed the logo and brand manual for the re-launch of the well-known brand ‘Ecuatoriana de Aviación’ but now as an airline in Ecuador.…

  • Strategy

    Brand Strategy, Visual Identity Strategy, and Brand Experience Strategy.

  • Design

    Brand Identity Design, Art Direction, Visual Guidelines Design.

  • Client

    Ecuatoriana Airlines

  • Adobe Illustrator

    Logo creation, iconography, and vector elements.

  • Adobe InDesign

    Layout and design of the brand guidelines manual.

  • Adobe Photoshop

    Image editing and retouching for mockups and presentations.

  • Figma

    Interactive digital presentation or prototyping of brand applications in web/app

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Social Media

Social media design for MCPEC Ecuador

This project was about designing visuals for the social media presence of the Coordinating Ministry of Production, Employment and Competitiveness (MCPEC) and its main…

  • Strategy

    Public Communication Strategy, Visual Clarity Strategy, Brand Cohesion Strategy.

  • Design

    Social Media Graphic Design, Visual Identity Application, Layout Design for posts (image/text balance), Typography & Iconography.

  • Client

    Coordinating Ministry of Production, Employment & Competitiveness

  • Adobe Illustrator

    Vector icons, graphic elements, layout components.

  • Adobe Photoshop

    Image editing, retouching, color and photo optimization for social media.

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Branding Editorial Social Media

Advertising campaign and brand launch

Jacqueline’s Store is a retail brand that required a strong launch campaign to introduce its presence to the public. The project involved developing a…

  • Strategy

    Brand Positioning Strategy, Visual Communication Strategy, Advertising & Media Strategy.

  • Design

    Creative Concept Design, Graphic Design (print & digital), Layout Design, Visual Identity Application, Advertising Collateral Design.

  • Client

    Jacqueline’s Store

  • Adobe Photoshop

    Photo editing, mockups, visual polishing and compositing.

  • Adobe Illustrator

    Creation of vector graphics, icons, and visual identity elements.

View Project