Corporate identity and branding design

Cevichería 7 Mares is a seafood restaurant located in Ecuador, focused on offering fresh and authentic dishes inspired by traditional coastal flavors. The project consisted of developing a solid corporate identity to highlight its cultural roots, communicate freshness and quality, and create a memorable brand presence that resonates with both locals and tourists.

Task

Designing a cohesive visual identity that reflects the essence of Ecuadorian seafood cuisine, including logo creation, typography, color palette, and branding applications for print and digital platforms.

Strategy

Brand Strategy, Visual Identity Strategy, and Graphic Communication Strategy.
Design

Logo Design, Corporate Identity Design, Typography, and Brand Collateral Design.
Client

Cevichería 7 Mares
Adobe Illustrator

Logo creation, vector graphics, and scalable brand assets.
Adobe Photoshop

Image editing, photomontages, and visual mockups.
Adobe InDesign

Layout design and preparation of printed materials.