Logo and Brand Manual Design

I designed the logo and brand manual for the re-launch of the well-known brand ‘Ecuatoriana de Aviación’ but now as an airline in Ecuador. It was a complete brand development project, obtaining an updated logo maintaining the classic essence of the brand but adapted to current trends. The main figure used was the Condor, which is the flagship bird of Ecuador and the letter E alluding to the classic logo of the brand ‘Ecuatoriana’. Achieving the development of commercial, digital, printed and utilitarian applications.This was also compiled in a complete manual of use and origin of the brand.

Task

Aligning creative vision with brand strategy while ensuring consistency across all applications.

Strategy

Brand Strategy, Visual Identity Strategy, and Brand Experience Strategy.
Design

Brand Identity Design, Art Direction, Visual Guidelines Design.
Client

Ecuatoriana Airlines
Adobe Illustrator

Logo creation, iconography, and vector elements.
Adobe InDesign

Layout and design of the brand guidelines manual.
Adobe Photoshop

Image editing and retouching for mockups and presentations.
Figma

Interactive digital presentation or prototyping of brand applications in web/app